Staff stop the show with dance routine

8:22am Wednesday 23rd April 2008

Comments (0)   Have your say »

WORCESTER'S spray-tanning brand, Sienna X scored top marks at this year's Beauty UK show at the Birmingham NEC after re-creating its own version of the BBC hit show Strictly Come Dancing.

Staff at the Sherriff Street-based tanning specialists slipped on their ballroom gowns and based their entire exhibition promotion on ballroom dancing to create Strictly Sienna X.

The company paid tribute to the hit show and its team of professional dancers in a bid to highlight the importance of fake tanning in the professional dancing world and beauty industry.

The Sienna X team foxtrotted their way around the leading beauty trade show to introduce its ever increasing range of professional spray tanning products.

Nicola Matthews, director of the Sienna X brand, said: "We definitely wowed the audience at this show by introducing Strictly Sienna X.

"Fake tanning is a vital beauty treatment for millions of professional dancers around the world.

"Not only professional dancers but men and women who also want to look just as good in their day-to-day and dancing outfits."

Beauty UK is an annual two-day beauty trade show which attracts thousands of salon managers, beauty therapists and beauty brands from across the UK.

The Spray Tan Cubicle Company, the innovators behind the spray tanning brand, specialises in developing tanning mists, solutions and spray tanning machines for thousands of therapists and salons across the UK.