New bid to tackling speeding in Bromsgrove village (From Bromsgrove Advertiser)

New bid to tackling speeding in Bromsgrove village

11:50am Thursday 25th October 2012 in News

A NEW attempt is being made to slow motorists using a Stoke Prior road.

A new speed enforcement site is being launched in Shaw Lane, in a bid to reduce the excessive speeds of motorists along this route.

The site is part of the Safer Roads Partnership’s Community Concern programme, which responds to community requests for speed enforcement.

The partnership is part of West Mercia Police and works with nine other agencies to reduce casualties and make the roads safer.

Stoke residents have for a number of years raised concerns about speeding in the road - a 30mph zone - with Stoke Prior Parish Council.

The council brought it to the attention of the partnership, asking for action to be taken.

The new site is to be operational for at least six months and data will be collected during this time to assess the impact on traffic speed and driver behaviour.

Anna Higgins, the partnership’s communications manager, said: “The speed data we collected in the area highlighted a significant speed compliance problem.

“Six out of ten drivers are exceeding the speed limit and 15 per cent of vehicles travel above 38.8mph.

“We hope that the new site on Shaw Lane will encourage drivers to stick to the speed limit, improve the quality of life for people living and working in the local area and improve the safety of the road for all those who use it.”

Worcestershire county councillor Maddy Bunker for Bromsgrove South said: “Speed limits are there for a reason and anyone that breaks them puts themselves, their passengers, others on the road and pedestrians in danger. The message to all drivers remains the same and is very simple.

“Stay safe by sticking to the speed limits."