A BROMSGROVE marketing agency have p-p-picked up a prestigious PR campaign to promote The National Sea Life Centre's new Penguin Ice Adventure attraction in Birmingham.
The six-month project will see Gough Bailey Wright developing and implementing a full national and regional PR and social media campaign on behalf of the centre, as well as planning and running VIP launch events as the attraction opens.
Sue Bailey, managing director of Gough Bailey Wright, said: “We are very proud to have secured such a prominent and exciting project for such a well-known attraction.
"Our PR team put together an extensive and creative pitch to promote Penguin Ice Adventure, which grabbed the attention of the team at The National Sea Life Centre in Birmingham. Winning this project is a testament to our ability to work with high profile, national clients.”
Pollyanna Haigh, Marketing Manager at The National Sea Life Centre, added: “Gough Bailey Wright came to us with some really original and imaginative ideas and, having built an immediate rapport with the team, we knew they were the right choice to support us in promoting the most exciting attraction the centre has seen in recent years."
The all new Penguin Ice Adventure, opening in Easter, will take visitors on an expedition into the rarely seen Antarctic landscape, with multiple viewing platforms that will allow guests to watch the cheeky Gentoo penguins swim, slide, dive and play in their brand new home.
For more information visit gough.co.uk or call 01527 579555.