BROMSGROVE residents are being reminded cycling in High Street is banned, with new signs erected to highlight the by-law.

A by-law banning cycling has been in place since the street was pedestrianised nearly 20 years ago.

But over the years the Advertiser has investigated the ban and complaints it wasn't being enforced as cyclists weaved in and out of pedestrians.

The issue was further complicated after the completion of the refurbished High Street, with confused residents contacting local councillors asking whether cycling was allowed.

New Highway Code no cycling signs have now been erected to make it clear the High Street is pedestrian only, and cycling is not allowed at any time on the block paving.

The new signs should enable enforcement officers to keep the area clear for shoppers and other pedestrians, and let cyclists know where the restricted areas are.

Worcestershire County councillor for Bromsgrove Central, Anthony Blagg, said: "I asked the county council to erect more signs to try and stop people being hit from behind by cyclists so that they can now go about their shopping in complete safety."

Bromsgrove District Councillor Rita Dent, cabinet member for economic development, said: "I have had many people contact me to say that cyclists racing down the street were causing problems for the elderly and people with children, and now we hope to be able to more easily enforce this ban.”

Cycle racks are placed in nearby Church Street for cyclists wishing to travel to the town centre by bike and more are planned for the second stage of the refurbishment.

Cyclist caught breaching the ban can face a £100 on the spot fine.

Racks are placed nearby in Church Street for cyclists wishing to travel to the town centre by bike, and more are planned for the second stage of the refurbishment.