A bostin idea (From Bromsgrove Advertiser)

A bostin idea

9:52am Wednesday 19th September 2007

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A RUBERY entrepreneur has achieved a bostin success with a new range of clothing.

Donato Esposito has set up the Bostin Group which sells a range of products and clothes with Birmingham and Black Country expressions on them including Bostin, Yummy Yammy, and Yummy Brummie.

“These T-shirts provide a positive image for the area, and you can show your pride while wearing them.”

Rubery entrepreneur Donato Esposito

The 42-year-old started the business back in 2002 and the range has proved such a hit that he is now looking to expand and gain a mentor, to guide him as he considers moving into the retail market.

The company sells the T-shirts over the internet, however the Bostin group website has now grown in popularity as a social network with people sending pictures of them wearing Bostin clothing, all around the world.

The website also features articles about middle age Brummies and the history of the word bostin.

Donato said: "My original idea came from a flash of inspiration when I was watching the Black Country Musical. It brought back memories of my youth.

"These T-shirts provide a positive image for the area, and you can show your pride while wearing them."

For more information, visit the company's website at www.bostin.co.uk It is free to join and the Bostin group welcomes pictures and contributions from local writers.

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