A CATSHILL man who mounted a glass attack outside a village pub sent the victim text messages "glorifying" the crime while he was treated in hospital.
Andrew Kings, of Aintree Close, threw a glass at Nigel Miller which hit him on the back of the head, Worcester Crown Court heard.
As Mr Miller helplessly lay in the road in a pool of blood, Kings hit him in the face with such force it made an eye-witness feel sick.
The unconscious victim was taken from the Ivy Cottage pub to hospital where he needed stitches for wounds to his scalp and under an eye.
Kings texted him: "I knocked you cold with five or six elbows. Try me again and you're going to the cemetery."
Jailing the 40-year-old for 16 months, Judge John Cavell said the text was "glorification in what you had done".
"You are a man of violence and take a degree of pride in being a so-called hard man," he added.
The judge accepted Mr Miller began the incident on August 6 last year by headbutting the defendant twice.
But Kings lashed out when under two suspended jail sentences for violent conduct. In one, a policeman had used CS spray to restrain him, before seizing his spiked ball and chain.
The judge made a restraining order forbidding Kings from contacting Mr Miller for two years.
Kings pleaded guilty to assault causing actual bodily harm, and possession of a small amount of cannabis for his own use.
Prosecutor Adam Western said two groups of men clashed inside the pub after a reference was made to an assault on Kings' brother.
After being headbutted, Kings was seen by a witness throwing the glass, then leaning over the victim to assault him further.
The effect on the victim - who had known Kings for 30 years - was to leave him anxious, afraid to go out alone, and having bad dreams about his attacker.
Kings' record included grievous bodily harm, wounding, battery, assault on police, criminal damage and possession of a weapon.
Jason Aris, defending, said it was a case of "excessive self defence", after Kings was provoked.
He said: "Mr Miller started it and the defendant finished it. He was the stronger fighter of the two."
He conceded Kings had a bad record, but said he had taken steps to address his alcohol and drug problems.