KIDDERMINSTER’S Brockway Carpets has announced the appointment of Bruce Calverley as bespoke carpet manager.

His role is part of major development plans to extend Brockway’s bespoke offering to domestic and commercial markets.

Mr Calverley will be responsible for spearheading an exclusive bespoke product range of luxury carpets, being developed to support the company’s expansion into the high-end, domestic and contract flooring market sectors.

“Brockway’s new bespoke portfolio is a groundbreaking expansion for both the company and industry alike,” he said, adding: “We expect to unveil the first range early 2013 and I’m delighted to be joining the team at what is such an exciting and important time in Brockway’s future.

“Brockway is a company that I have known and respected for many years. Having previously been a supplier of woollen spun yarns to Brockway over 20 years ago and now being apart of the team it’s like being welcomed back as an old friend.”

Mr Calverley has industry experience in both the UK carpet retail and commercial sectors after spending the past 12 years working for a bespoke carpet manufacturer.

Charles Annable, managing director of Brockway Carpets, said: “This is a tremendous opportunity for us to launch an unrivalled selection of luxury products.

“It gives us the opportunity to take the lead with the growing trend for bespoke carpets and further consolidates our market position as a brand leader.

“We’re delighted to have Bruce on board and his expertise in this specialist area is going to give us an excellent head start in developing our customer portfolio.”