AN online company owned by Redditch-based The Genuine Gemstone Company has expanded its business into northern Europe by launching its site in France and Germany.
Gemporia.com, which specialises in affordable and responsibly sourced gemstone jewellery, has decided to completely overhaul its website as a result of the new venture.
The Gemporia website will now offer a full human translation page, rather than just Google translate to capture the look and feel of the Gemporia brand.
This is a first for the company which, despite shipping worldwide, has previously handled all customers on their UK website.
Steve Bennett, co-founder of The Genuine Gemstone Company, said their decision to expand into these countries was “a natural step for the company”.
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