A DUDLEY entrepreneur has invested more than £100,000 into setting up a new Brierley Hill-based kitchen business.

Mitchell Smith, a former pupil of Ellowes Hall School, has teamed up with sales manager Bob Peters to launch Black Country Kitchens – located on the Delph Road Industrial Estate.

The company will work closely with a number of kitchen manufacturers, including Burbidge, Bella and TKC, and the fully qualified carpenter has a target of achieving £175,000 turnover in the first year.

Mitchell said: “We wanted to give people an alternative to the big companies who often give faceless service and the same old ‘off the shelf’ kitchens.

“Customers are bored of the same old flat pack ranges and are looking to increasingly add their own touches and have more of an influence over the design. This is where we really come into our own.”

Customers will also receive a special Black Country hamper including Bathams and Holdens beer, scratchings, black pudding and faggots, as part of the company’s commitment to sourcing locally.

Mitchell added: “We are proud of our Black Country roots so wanted to highlight that with the hampers that give an insight into some of the finest food and drink in the area.”

The firm’s three-year business plan aims to grow to £500,000 by 2017, with the possibility of a second showroom. If successful, it will create six new jobs and a number of part time roles.

For more information about the new company, visit www.blackcountrykitchens.com