ALCESTER-based cider producer, Hogan’s Cider, has announced a new addition to its team.
Sarah Edmunds has joined the company as marketing manager.
Allen Hogan, managing director, said: “We are delighted to have Sarah on board. Despite the challenging economic conditions of recent months we are enjoying steady growth and are now able to invest in the professional skills which will meet the growing demands of our business.
“The cider market has exceeded all of our expectations with the growth it has enjoyed over the last five years and we hope to continue to satisfy our loyal customers and encourage new ones by introducing new and exciting products to build on our current range.
“One of Sarah’s first priorities is a new product launch in May.”
Ms Edmunds said: “My love affair with the drinks industry began when I was born in a pub. I think the trade is definitely in your blood.
“I have spent my whole career in the pub trade, being involved with both managed and leased pub operations and as a brand and marketing manager. I think my experience will stand me in good stead as my career takes a new and exciting turn with Hogan’s.”