A WYCHBOLD couple will be launching their historic new food products made with Droitwich brine salt at a town festival this weekend.

Pure Droitwich salt, salted butter, salted caramel ice cream and salted fudge, made by Justin and Helga Bowen's company Wychbold Fudge, will all go on sale at Salt Fest on Saturday and Sunday.

Bromsgrove Advertiser:

Helga Bowen

The festival will be held at Churchfields Farm - the official producer and distributor of Droitwich’s famous salt.

Cllr Richard Morris, portfolio holder for economy growth and housing for Wychavon, said: “This is a really momentous Salt Fest as for the first time in 100 years Droitwich pure brine salt goes back on sale.

“We are so thrilled at the professional job Churchfield’s Farms is doing at bringing this product to market.”

The annual festival celebrates the town’s unique salt heritage, offering visitors the chance to discover how the salt came to Droitwich, when it was discovered, and how it has been used through the centuries.

Droitwich Spa has its very own Salt Museum which will also be open Saturday.

The festival is set to open at 10.30am, with activities throughout the day, including live-history displays, canal boat trips, circus skills, art and crafts, trade stalls and inflatables.

Gillian Kerton, of Churchfields Farm, said: “Having the opportunity to bring this incredibly pure salt to market is a great honour. As a local business we’re thrilled to be putting Droitwich on the culinary and heritage map.”

One of the signature elements of Salt Fest will again be present – the real ale and cider bar within the marquee, which also accommodates the festival’s musical entertainment.

Sunday hosts the ever-popular dog show alongside more fun activities.

The duck race will bring activities to an end at 4.15pm, with live music continuing until 6pm.

For more information visit droitwichsalt.co.uk.