A new marketing campaign is being launched to bring international tourism to Worcestershire.

Visit Worcestershire is promoting the message ‘Make Worcestershire Part of Your Story’ along with images of the Malvern Hills, Broadway Tower and the Severn Valley Railway.

The aim is to show the world that Worcestershire is more than just the sauce and promote the county’s large network of tourism offerings. 

With Birmingham hosting the Commonwealth Games this summer, Visit Worcestershire wants to capitalise on the influx of visitors to the region.

It has secured advertising spaces on the M6 motorway, at Birmingham railway stations and at Birmingham International airport for a four-week period during the Games.

Bromsgrove Advertiser: Aerial shots of the Malvern Hills are part of the new campaignAerial shots of the Malvern Hills are part of the new campaign

A 56-page visitor guide was also produced in late April which showcases the best of Worcestershire’s tourism sector.

The guide has been distributed across areas with large footfall including tourist information centres, airports, train stations, attractions and hotels.

Councillor Marc Bayliss, cabinet member for economy, infrastructure and skills at Worcestershire County Council, said: “We’re really pleased with the transformation Visit Worcestershire has gone on in recent years.

'The story of our beautiful county'

“We’re keen to keep telling the story of our beautiful county and to encourage others to make their own memories here. I’d like to thank our partners, Design Religion, for their hard work in helping this campaign come together.”

READ MORE: All the winners of Visit Worcestershire Tourism Awards 2022

Martin Pope, brand and strategy director for Worcester-based agency Design Religion, said: “It has been a pleasure working with Visit Worcestershire, creating a campaign that captures the essence, scale and scope of our local areas and promotes the idea of making Worcestershire part of your story, your life and your narrative.”

Bromsgrove Advertiser: Broadway Tower features in the marketing campaignBroadway Tower features in the marketing campaign

The campaign will also include brand new feature videos showing Worcestershire virtually via air and foot. In partnership with One Minute Wonders, footage has been captured over the past six months and has now been collectively put together to promote the county as the ideal destination to visit. 

READ MORE: Major plan to cash in on snubbed River Severn and bring more visitors to Worcester

Visit Worcestershire is the official destination marketing organisation for Worcestershire and is keen to help tourism businesses grow. 

Business support is available for Worcestershire tourism businesses from marketing opportunities, professional support, funding and networking events.