AN accident 'blackspot' in the centre of Rubery where shoppers 'put their lives at risk' is to benefit from speed reduction measures.

County and district councillor Peter McDonald said he had been campaigning for action at the section of New Road between the Subway and Co-Op stores for some time.

A pensioner in her 70s died after an accident there in 2017 and the Advertiser reported just last month that a female pedestrian in her 80s suffered serious injuries after being hit by a car.

Now, a raised platform will be introduced at the junction, with Cllr McDonald urging Worcestershire County Council to complete its installation as soon as possible.

“For many years shoppers using the Co-op at Rubery have been putting their lives at risk while having to cross the entrance into the car park at the rear of the Co-op," said Cllr McDonald, the leader of Bromsgrove's Labour group.

"Over the last few years there have been one fatality and two serious accidents, one just a few weeks ago.

"After a meeting with County Council officers who have a duty to do something in light of the number of accidents, the good news is that a raised platform will be installed at the junction; ensuring vehicles will have to slow down making it safer for residents going about their normal shopping.

"There is no doubt that something positive should have happened after the first fatality to prevent any further accidents.

"Therefore, I have asked for the implementation of the platform to be fast tracked in an attempted to prevent anymore needless accidents.”