BROMSGROVE is set to receive a £50k funding boost to help support creative businesses in the town centre.

It's part of a scheme by Greater Birmingham and Solihull Local Enterprise Partnership (GBSLEP) to support projects that aim to encourage more people to visit town centres across the region.

The funding for Bromsgrove District Council will allow artists, performers and tech companies to develop plans for public art installations and exhibitions at the BirdBox.

Up to 50 creative businesses will be commissioned to deliver "cultural activities" in the town centre.

The money will also support businesses that want to develop digital applications that promote access to local art, culture and heritage.

There's a plan for up to 200 businesses to be supported through one to one advice, workshops, webinars, and training.

District council leader Councillor Karen May said: “I am absolutely delighted that we have received this money. It will help us to take our next steps to reignite the high street.

“The pandemic has hit our traders hard but we are looking to the future.

“With this funding we can bring our town centre back to life for our businesses, residents and visitors alike.”

GBSLEP has awarded £325,000 in total to six local towns in its fourth round of funding.

Since March 2019 a total of £1.48m has been allocated to 36 projects across the region.

Chair of GBSLEP, Tim Pile said: "Covid-19 has wreaked havoc in many areas but we recognise that thriving, vibrant local centres are vital to the growth and development of our region.

"The grants awarded will enable organisations to move forward, creating plans to help local businesses recover and to create attractive offerings for visitors and residents.

"It is great to see projects putting low-carbon at the heart of regeneration as well as looking at the value of investment in the creative and visitor industries."