LOUNGE Underwear, which was founded by a Bromsgrove couple, has launched its renowned annual breast cancer awareness campaign.

The lingerie online retailer was created by Daniel and Melanie Marsden when they were 23 years old.

The couple created the brand with just £1,000 whilst making their first 100 bras in Melanie’s parents’ spare room.

For the third year in a row, Lounge has launched its national campaign: #FeelYourBreast, which went live on October 1.

Melanie, aged 29 said: “Every year is such a monumental moment for the brand and for me personally.

“I feel so honoured to be able to use the platforms that we have built over time to now be able to spread such important and vital messages to our community.”

The campaign aims to get women and men confident in checking their breasts with six ‘Lounge Legends’ who have each had experiences with cancer.

Through the power of social media influencers, the retailer has gone from strength to strength racking up over 2 million followers on Instagram, 11 international online stores and turning over £55 million during the pandemic.

The brand has also released 100,000 free Limited-Edition Thongs which require a minimum donation of £1, alongside exclusive mirror stickers reminding their community to check.

Melanie added: “I have made friends for life in our Legends, and that day I spent talking with them about such raw and emotional experiences will be a day I know I’ll never forget.

“There’s just something so special about the campaign and everyone involved.”

Since 2019, Lounge has raised over £120k for charity partners, Trekstock and CoppaFeel!.


The retailer has recently unveiled their new £3 million HQ in Solihull.

Based on Blythe Valley Park, which is also home to Gymshark - another of Bromsgrove's success stories, the site can house over 500 employees.