WEBBS of Wychbold has announced a new sponsorship deal with Bromsgrove-based Academy Kicks Football Academy.

The academy was set up by Nathan Broadhurst and his family, with their mission to encourage children to exercise and gain essential life skills through football.

Oliver Nation, finance director at Webbs and coach at Academy Kicks, said: “Webbs is thrilled to support Academy Kicks a local family-run business like Webbs, that holds an important place in our community.

“As a coach myself, it is a real joy to see children develop their skills and confidence through football and I am sure that with the support of Webbs sponsorship, we can help to get more children involved.”

Nathan Broadhurst, owner of Academy Kicks said: “At Academy Kicks we prioritise the development of each child within the game of football. It is imperative that we give every player the opportunity to learn and develop at their own pace.”