BROMSGROVE Sporting have kicked off their new Southern League campaign with a boost from some new local business backing. 

Select Car Leasing West Midlands has shown its support for the Rouslers by taking out prominent billboard advertising at the club’s Victoria Ground. 

The backing by the Romsley-based business has been prompted by the firm’s principal Steven Gates who has been a passionate supporter of the club for several years. 

A Bromsgrove Sporting spokesperson said: "Sponsorship is really important for local football clubs and a great place to advertise with local communities.

"So to see the Select Car Leasing proudly displayed at the stadium is really special!"

Sporting was only founded back in 2009 following the demise of Bromsgrove Rovers and now play their trade in the seventh tier of English football.

Having finished in 18th place last season, manager Thomas Baillie will be hoping to build on that position considerably.