ASPIRING athletes in Bromsgrove are being urged to seize a golden opportunity to fast-track their sporting dreams.
Everyone Active has relaunched its sporting champion’s scheme which is celebrating its 10th anniversary this year.
The programme supports rising stars by offering free access to top-class training facilities and mentoring from some of Team GB and Paralympics GB’s biggest names.
Among them is Olympic silver medallist and former world record holder Colin Jackson, who returns as Ambassador for 2026 - 27.
“With the 2026 Commonwealth Games in Glasgow on the horizon, I am more excited than ever to support athletes of all ages and from all disciplines to achieve their dreams,” he said.
“I’m passionate about nurturing young talent and the Sporting Champions scheme goes above and beyond in this mission.”
Successful applicants will gain access to Everyone Active’s 230-plus leisure centres nationwide, including Bromsgrove Sport & Leisure Centre, run in partnership with Bromsgrove District Council.
New for 2026, athletes aged 16 and over will also receive a You+ membership, designed to promote holistic health and wellbeing tailored to individual needs.
Colin will mentor athletes alongside a stellar line-up of Olympic and Paralympic heroes, including Harry Aikines-Aryeetey, Maisie Summers-Newton, Emma Finucane, Lauren Steadman and Richard Kilty.
Since launching, the scheme has supported more than 6,000 athletes and invested over £2million into grassroots sport.
Ben Betteridge, Everyone Active’s contract manager, said: “We are delighted to support up-and-coming athletes from Bromsgrove on their journey to success.
“The Sporting Champions scheme has supported thousands of athletes over the years, and we are proud to be continuing this again in 2026.”
Councillor Shirley Webb added: “Bromsgrove’s sporting stars of the future will be home-grown!”
Applications have now opened until March 20 via the Everyone Active Champions website.
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