HOUSEHOLDERS in Worcestershire are being urged to check a contractor’s credentials before agreeing to property work, after a trade body identified more than 50 firms nationally using its logo without permission.
The Property Care Association (PCA) said it had written to each of the businesses requesting the immediate removal of its branding from marketing materials.
It is now advising homeowners to independently verify any claim that a company belongs to the association, which represents businesses working in building protection and property care.
Hannah Clarke, the PCA’s head of membership, said consumers should contact the organisation if they were unsure whether a contractor was a genuine member.
She said: “Our team is at the end of the phone for anyone with concerns, or householders can check if a company is PCA registered on our website.
“Trade body membership signals trust and credibility because businesses need to meet the relevant criteria and adhere to industry standards to join.
“We have had reports of deliberate misuse of our logo and false claims of PCA membership which appear to be designed to make unscrupulous businesses look more professional in order to win work.”
The PCA said its members go through an application process and must meet its requirements before joining. They are also subject to regular assessments and audits to retain their membership status.
The association’s membership works across domestic, commercial and civil engineering settings, covering areas including structural repair, damp protection, wood preservation and waterproofing.
Ms Clarke said improved technology had made it easier for non-members to create the appearance of professional accreditation, making it harder for customers to identify genuine firms.
She said: “Our members play a vital role in raising standards, promoting professionalism and giving consumers confidence when choosing a contractor.
“With advances in technology, it has become easier for non-member companies to create the impression that they have attained the same level of professionalism, and it is getting harder for consumers to distinguish between genuine PCA members and imposters.
“If there is any doubt at all, we encourage householders to get in touch and check the credentials of their contractor before agreeing to any work.”
Residents can check whether a business is a PCA member through the Property Care Association website, or by calling 01480 400000.
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