WELL-being provider ‘Fitnniss’ has been shortlisted for a prestigious Business of the Year award.

Starting off in 2012 as a pipe dream for owner and managing director Matthew Inniss, of Quinton, Fitnniss aims to increase physical, mental and social well-being in the care sector.

The company offers a range of therapies to care homes throughout the Midlands, including exercise and mobility classes alongside falls prevention and rehabilitation programmes.

Over the past five years, the team has delivered more than 12,000 sessions to over 400 care homes across the country, helping adults living with dementia, Alzheimer’s and Parkinson’s, as well as people who have suffered from strokes and physical disabilities.

And now the business – which also provides fun and interactive sessions to children and adults with mental health issues, learning disabilities and challenging behaviours – is up for a the Business of the Year prize at the 2017 NatWest Great British Entrepreneur Awards (GBEA).

Matthew said: “It really is exciting to be shortlisted for such an amazing award with GBEA. We could not have achieved such success without all of our service users.

“Ensuring the fitness and welfare of vulnerable individuals is so important, because it gives them confidence and allows them to maintain independence and some control of their lives.

“At Fitnniss, we pride ourselves on making vulnerable individuals happier and healthier by putting their quality of life front and centre.”

Fitnniss beat off tough competition to make the West Midlands regional shortlist, with more than 1,000 business entering the awards nationally across a range of categories.

For more information about Fitnniss and the services they offer visit www.fitnniss.co.uk.

Matthew and the team will be hoping to take away the award at a ceremony on Thursday (November 16).