You can spend hours thinking up a fitting job title. Then, by the time you’ve finished, you’ve dreamed up something quite…err… imaginative.

Sadly, imaginative doesn’t work – for a few reasons, really. You’re better off calling a spade a spade. Here’s why.

Candidates won’t find your job advert

The internet is saturated with job search sites. And candidates generally use their search functions to find relevant jobs.

Use a different job title than the one they’re searching for, and you’re unlikely to show up in the search results. If you do, you’ll be so far down the list you look like a mere vague match.

Candidates won’t look at your job advert

Even if your job shows up in the search, the chances are the candidate won’t bother with your advert. If you’re a teacher, you’d think adverts with a different job title are irrelevant.

The same applies to accountants, copywriters, web designers…you get the idea. Use a title that people will recognise as relevant.

Fancy some nachos with that cheese?

A bit of cheese can be funny, but not when it’s in your job title. Too many employers use the word ‘rock star’ in job titles. It just looks like you’re trying to make a silk purse out of a sow's ear. Nobody’s fooled, and nobody likes clichés.

People want to be taken seriously

Unless it’s unofficial and stays in the office, nobody wants to be called a sales guru. They definitely don’t want to put it on their CV. It gives the wrong impression and makes them look egotistical at best, foolish at worst.

Of course, it’s easy to get overexcited when creating job titles, but please, reign yourself in. But just remember, clarity beats creativity every time!

This article is written by Tirebuck Recruitment - a recruitment agency, Solihull based.