THE Little Princess Trust has appointed a local businessman its senior leadership team.

Phil Brace has joined the Hereford based charity after serving as a volunteer trustee for the past four years, but his personal connections go back further.

Phil said: "I remember donating the very first leaflet for The Little Princess Trust back in 2006. It is an absolute honour to be able to work with this fantastic charity which is very close to my heart."

Phil, who lives in Herefordshire with his family, has worked in an advisory role to county businesses and is experienced in business management and growth.

Wendy Tarplee-Morris, co-founder of the charity, added: "I am thrilled about Phil’s appointment and am very much looking forward to working with him to take the charity forward to the next phase. Phil’s professional skills, paired with his genuine dedication to the charity make him the perfect fit.”