A WILL writing campaign that started nearly six years ago has smashed its £1 million fundraising target for the County Air Ambulance Trust HELP Appeal.

Since June 2014, Malvern-based Wills and Legal Services has provided people with a professionally-written Will in exchange for a donation to the appeal.

And the specialist paralegal law firm reached the magical mark after raising £33,589 in December, bringing the overall total to £1,009,264.25. The appeal funds life-saving helipads so air ambulances can land directly at hospitals throughout the country.

A presentation ceremony was held at Wills & Legal Services’ head office in Malvern last month where Sally Abbott, head of fundraising, HELP Appeal, thanked staff for all their hard work.

She handed out thank you gifts and told staff about some of the projects where funds have been invested. Sally was also presented with a cheque for £102, which came from a raffle of all gifts given to the company at Christmas.

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She said: “We aim to support any hospital that needs our help in building a helipad as close as possible to the Emergency Department, which will save time and save lives.

“It’s only through game changing donations such as £1 million from WLS, that help to make our mission possible across the country. A huge thank you to the team at WLS and their clients. We simply couldn’t do it without you.”

Sarah Watson, director at Wills and Legal Services, said: “What a way to start the year! Our Charity Will Writing Offer has been a big success and it was only a matter of time before we reached £1 million for the HELP Appeal.

“We’re proud to raise money for local and national charities through writing wills in exchange for a donation to one of our chosen charity partners.

“We’re so pleased with how well this campaign has done - thank you to all our customers for helping us to reach this fantastic milestone. What this means is we’re now looking towards the next million.”