WORCESTERSHIRE assistant coach Kadeer Ali wants to change the side's history as a yo-yo club.
Ali, who joined the side in 1999 as a 16-year-old player has set out a goal to change the club's history of moving up-and-down.
The club has started their 2026 campaign in the second division having been relegated from the top level last season.
"Promotion will definitely be on our minds," he told Worcester News.
"In white ball cricket, if we can get into the knockout phases, it will be very nice as well. Once you get to the knockout phases anything could happen.
"We are looking to compete, looking to really push again this year after the disappointment of getting relegated.
"I think with our history we have always been a club that has been a little bit up-and-down and we want to change that eventually."
The coach added that with a young squad, the side are excited for the upcoming season - which just started with a trip away to Derbyshire.
"We produce our own players and we work through our academy – we’ve had some really good players coming through our academy over the last five, 10 years," he explained.
"We continue that and we’re a club that likes to play young players and give them exposure to first-class cricket and we can continue that.
"We have a good group of guys here. Over the course of last season I think everyone bar one player had a contribution in the first team.
"It’s going to take a big effort from everybody.
"We’ve got a load of really good young players coming through. I don’t want to miss anyone out but Dan Lategan, Isaac Mohammed, Jack Home. We’ve got some exciting young talent.
"We’re excited about all of it."
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With the young squad, the coach feels the side is always learning and adapting.
"We have got quite a young squad and we are always learning from our mistakes and that is how we’re going to get better," he explained.
"We know the ability we have in the changing room.
"We know at New Road the games can move quite quickly with bat and ball, so we are just making sure we identify those moments in a game, those phases in a game.
"We have got a really tight group here so just assessing and adapting as much as we can."
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