ORGANISATIONS supporting elderly people in Bromsgrove are joining forces this new year to combat loneliness and isolation.

Throughout January, Worcestershire Health and Care NHS Trust, Worcestershire County Council, Age UK and the Reconnections Service are working together to highlight the support available locally to support those living alone.

Michelle Clarke, director of nursing and quality at the trust, said: “There is believed to be at least 35,000 older people across Worcestershire experiencing loneliness.

“We want to work together to reduce this, and to reconnect those living in isolation.

“For an increasing number of people, particularly those in later life, loneliness can define their lives and have a substantial impact on their physical and mental health and wellbeing.”

During the Christmas period, trust staff delivered cards to patients, alongside an information leaflet from Reconnections, detailing the support available.

Reconnections manager Sophie Pryce said: “It is great to see lives being changed through our free service, connecting people, places and activities in the area.

“We want the public to be our eyes and ears across the county, to let us know who else needs our help.”

Social media users are invited to show their support for the scheme by including the #ShareThatYouCare hashtag on Facebook and Twitter.

Those experiencing isolation or loneliness can receive support and advice from Reconnections on 01905 740954.

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