Pershore pet food firm celebrates making ends meat for 30 years (From Bromsgrove Advertiser)

Pershore pet food firm celebrates making ends meat for 30 years

7:20am Friday 9th November 2012 in Business Daily

PERSHORE-based pet food manufacturer Albion Meat Products has celebrated its 30th year in business with a few four-legged friends.

The company, which produces natural meat products for dogs, was founded by Catherine Donegan, the daughter of Birmingham meat supplier, Leslie Rock, who was also part of the original business.

He used to get requests from dog owners who wanted to feed their dogs raw meat and bones, doing a roaring trade in ox cheeks, bones and sheep heads.

Ms Donegan started her business, aged 18, by delivering meat products for dog owners from the back of her car around the Midlands.

The business and its product range expanded to include butcher’s pet mince and a manufacturing plant was opened in Birmingham. The sales and delivery service was moved to Pershore, where Ms Donegan lived. Her husband Gary is also now a partner in the firm.

To celebrate the anniversary, Albion is to rebrand its range and is in the process of developing new logos and packaging for the business.